Grassroots advocacy involves communicating with the general public and prompting them to engage elected officials at the local and central government levels. Grassroots advocates raise public awareness on issues so that the general public can influence public perception, regulations, and public policy. While direct political lobbying is conducted by professional lobbyists who bring arguments for or against a specific measure to legislators and government officials, grassroots advocacy relies on citizen-based activism.
Why is grassroots advocacy important?
One of the most important civic responsibilities of a citizen of Uganda is to stay informed about the issues that are affecting their communities, and beyond. An extension of that duty is the responsibility to address the government through activism.
Grassroots advocacy lets citizens start powerful conversations around the issues they care about with their elected officials. By combining and channelling many voices around a single issue, you have a better chance of getting leaders to sit up and listen.
- Creation of Women Community Advocacy Groups (WCAGs) is Inspired Women Uganda’s strategy to realise the women empowerment in the communities.