When you hear “business software” or report your thoughts may turn to binder-sized charts and spreadsheets. Perhaps conference rooms brimming with executives trawling over slides. However, these images do not reflect something vital: the potential to add value to businesses.

New technologies are helping to revolutionize business software and reporting. Machine learning and cognitive tools will perform most of the work, allowing humans to focus on more interesting, meaningful work.

The winners of the new period are those who redefine what it means to be an organization that is data compliance: navigating regulatory landscapes based on product in its fullest sense, and make use of their products in order to acquire customers, retain them, and grow. To achieve this, they’ll need to incorporate PLG principles into the way they develop, design and distribute their products.